With this detailed knowledge, you can plan strategic marketing campaigns by tailoring them to interests and trends in that location. Again, this might prove helpful if you promote a product or service to an area. GeographyĪnother huge benefit of Google Trends is that you can use it to find out what is trending in certain geographic areas. Understanding when people are talking about a topic will help you implement your marketing strategy at the right time. If you want to know how seasonality is affected over a specific amount of time you can set your own custom date range. It could be within the last 24-hours or the last 90-days, even over years.

Google Trends not only offers you insight into what is currently trending, it also shows you what period is most popular for a search term or topic. Gaining an insight into what people are talking about and why is key to understanding your target audience. Alternatively, it might help you save time and money by staying away from a subject. A popular topic can ignite a blog post, or help you drive a new product launch or service offering. Stay relevantĮnsuring that you and your business stay updated on changing trends is vital to successful marketing. Below are five ways that Google Trends can benefit your business. You simply type in a phrase and Google will show you how that phrase is ‘trending’. The tool can provide detailed insights into what are the popular search terms for any given topic across a wide range of locations. Google Trends is an integral part of any digital marketing strategy. Five Ways That Google Trends Can Benefit Your Business?

Google trends date launched